Fairview Capital Partners, a fund management firm based in Connecticut, specializes in “curating dynamic relationships for institutional investors, providing unparalleled access across the most compelling segments of the private markets: venture capital, diverse and emerging managers, and co-investment”. Established in 1994, the firm was approaching its 30th anniversary celebration. In anticipation of this milestone, I collaborated with Fairview to design a distinctive anniversary logo, along with several accompanying assets for the event including the invitation, digital RSVP site, a 12-page program book, and the dinner menu. The design of the anniversary logo aimed to visually capture both the firm’s rich history and its forward-looking vision. When designing the logo it was critical to pay homage to the existing logo and ensure that it was celebrated rather than overshadowed. For the event assets, Fairview requested designs that were bright, clean, and professional, yet still conveyed a celebratory tone, all while maintaining alignment with the company's established branding.