Fairview Capital Partners, a fund management firm based in Connecticut, publishes an annual market review report on Woman and Minority Owned Private Equity and Venture Capital Firms. I collaborated with Fairview’s team to not only create the 14 page report document but also a one page version of the report that could be disseminated to different media outlets, as well as several different social media assets to be posted in accompaniment of the document release. In lieu of the current political climate and increasing interest in the subject matter, they requested a custom cover design inspired by milestones, growth, persistence, and evolution. I designed a vertical optical illusion that drew inspiration from the graphic motifs in their branding, evoking a sense of upward motion and overall growth. The zig-zag structure of the illusion serves as a visual metaphor for the significant milestones achieved, symbolizing the persistence and dedication required to reach such accomplishments. The document is 14 pages in total with a one page acting document overview and three pages acting as section breaks. Each section is color coded with the section break notating the transition to the next section both in terms of content and color.